Jeanne-Marie Lanvin
Jeanne-Marie Lanvin was a huge part of the fashion industry in the 1920s and
1930s in France. She got her start young, working as an apprentice milliner and
then moving on to train as a dressmaker. Lanvin became known by making dresses
for her daughter. Other people saw her daughter's dresses and requested Lanvin
make dresses for their daughters as well. This morphed into Jeanne Lanvin
creating dresses for the mothers as well as the daughters, and eventually spread
to be a business. Lanvin catered to some of the most well-known names in Paris
at the time. Lanvin had shops that sold home decor, clothing for men and women,
furs, and perfumes. Perfumes were her most well-known contribution. Art Deco was
all about bold patterns, colors, and extravagant, frivolous items. It is said
that, " Jeanne Lanvin's skilful use of intricate trimmings, virtuoso
embroideries and beaded decorations in clear, light, floral colors became a
Lanvin trademark." From mother-daughter outfits to exquisite designs, Lanvin
incorporated both a modern and global approach to fashion to influence the
fashion industry and leave her mark.
**Fun fact** Jeanne Lanvin's "brand", LANVIN is still operating today as a preimier French fashion house!
1930s in France. She got her start young, working as an apprentice milliner and
then moving on to train as a dressmaker. Lanvin became known by making dresses
for her daughter. Other people saw her daughter's dresses and requested Lanvin
make dresses for their daughters as well. This morphed into Jeanne Lanvin
creating dresses for the mothers as well as the daughters, and eventually spread
to be a business. Lanvin catered to some of the most well-known names in Paris
at the time. Lanvin had shops that sold home decor, clothing for men and women,
furs, and perfumes. Perfumes were her most well-known contribution. Art Deco was
all about bold patterns, colors, and extravagant, frivolous items. It is said
that, " Jeanne Lanvin's skilful use of intricate trimmings, virtuoso
embroideries and beaded decorations in clear, light, floral colors became a
Lanvin trademark." From mother-daughter outfits to exquisite designs, Lanvin
incorporated both a modern and global approach to fashion to influence the
fashion industry and leave her mark.
**Fun fact** Jeanne Lanvin's "brand", LANVIN is still operating today as a preimier French fashion house!